Marketing…the necessary evil!

By January 20, 2020News
Marketing Functions

Marketing. You know you need to do it and you have every intention of getting around to it at some point. However when you’re running your own business, finding time to give it the focus it deserves is really hard.

You might even have had your fingers burnt in the past by investing in a marketing function only for it to fail. However when done right you’ll be amazed at what marketing can do for your business.

As experienced marketers we come across a number of barriers, and if you work in marketing yourself, they might sound familiar:

“Marketing is too expensive”

We often hear people say that marketing is too expensive, but really marketing is only as expensive as you choose to make it. 

Yes of course you can spend hundreds of thousands of pounds on a campaign, but you don’t have to, as campaigns can be tailored to your budget.

It’s a case of discussing with your marketing agency exactly what you hope to achieve with your campaign and build a package accordingly.

You have to be realistic of course, as the more you spend, of course the better return. But don’t let a fear of costs hold you back as it might actually be more affordable than you think.

“Isn’t marketing just a website and business cards?”

Well yes that’s part of marketing, but there are so many more things that you could choose to invest in depending on your business function.

For example you might choose to invest in:

  • SEO to help improve your Google ranking
  • Social Media to build your presence and grow your business on Facebook or Instagram
  • Graphic Design to help develop the visual look of your brand
  • Email Marketing to deliver a focussed campaign to key contacts
  • Pay-Per-Click Ads to get that top Google ranking quickly
  • Videography to showcase what you can do in an exciting visual way
  • Website Development to update your existing site, or to add functionality such as e-commerce

“I don’t have time to focus on marketing”

Marketing your business takes time, not just to set up campaigns but also to monitor and tweak them accordingly. 

Even just committing to a blog on your website means time writing and researching topics, which is time consuming, but can significantly improve your ranking within Google.

Using a marketing agency or bringing resource in-house can really accelerate your marketing efforts without too much impact on your workload.

“How can I measure the return on my investment”

One barrier to investment in marketing is that the return on investment isn’t often instantaneous. However there are so many different ways you can look at whether your investment has been worth the return.

Setting goals is so important and here at Enhanced Marketing Group we always agree to a set of goals upfront. This creates parameters that allow you to judge the performance of a campaign.

“Can’t I just do my own marketing?”

Of course you can, chances are if you’re running your own successful business that’s exactly what you’ve been doing.

However as your business grows it becomes impossible to keep doing everything yourself, and you need input from outside sources with fresh ideas.

Expertise can’t be underestimated, too. For example, let a marketing professional build your Pay-Per-Click ad and you’ll see a better return for a lower cost.

“I know I need to invest in marketing, but I’ve no idea where to start?”

With so many different marketing solutions to choose from it can feel overwhelming to know where’s the right place to start.

Here at Enhanced Marketing Group you can trust that we have the knowledge and experience to build the right campaign for your business.

We offer a full mix of marketing services and also have our own in-house print facility. Get in touch with our team by calling 0333 207 4244 or click here to send a message.

Written by Danny Johnson, Sales and Marketing Director at Enhanced Marketing Group


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