Marketing…the necessary evil!

Marketing Functions

Marketing. You know you need to do it and you have every intention of getting around to it at some point. However when you’re running your own business, finding time to give it the focus it deserves is really hard.

You might even have had your fingers burnt in the past by investing in a marketing function only for it to fail. However when done right you’ll be amazed at what marketing can do for your business.

As experienced marketers we come across a number of barriers, and if you work in marketing yourself, they might sound familiar:

“Marketing is too expensive”

We often hear people say that marketing is too expensive, but really marketing is only as expensive as you choose to make it. 

Yes of course you can spend hundreds of thousands of pounds on a campaign, but you don’t have to, as campaigns can be tailored to your budget.

It’s a case of discussing with your marketing agency exactly what you hope to achieve with your campaign and build a package accordingly.

You have to be realistic of course, as the more you spend, of course the better return. But don’t let a fear of costs hold you back as it might actually be more affordable than you think.

“Isn’t marketing just a website and business cards?”

Well yes that’s part of marketing, but there are so many more things that you could choose to invest in depending on your business function.

For example you might choose to invest in:

  • SEO to help improve your Google ranking
  • Social Media to build your presence and grow your business on Facebook or Instagram
  • Graphic Design to help develop the visual look of your brand
  • Email Marketing to deliver a focussed campaign to key contacts
  • Pay-Per-Click Ads to get that top Google ranking quickly
  • Videography to showcase what you can do in an exciting visual way
  • Website Development to update your existing site, or to add functionality such as e-commerce

“I don’t have time to focus on marketing”

Marketing your business takes time, not just to set up campaigns but also to monitor and tweak them accordingly. 

Even just committing to a blog on your website means time writing and researching topics, which is time consuming, but can significantly improve your ranking within Google.

Using a marketing agency or bringing resource in-house can really accelerate your marketing efforts without too much impact on your workload.

“How can I measure the return on my investment”

One barrier to investment in marketing is that the return on investment isn’t often instantaneous. However there are so many different ways you can look at whether your investment has been worth the return.

Setting goals is so important and here at Enhanced Marketing Group we always agree to a set of goals upfront. This creates parameters that allow you to judge the performance of a campaign.

“Can’t I just do my own marketing?”

Of course you can, chances are if you’re running your own successful business that’s exactly what you’ve been doing.

However as your business grows it becomes impossible to keep doing everything yourself, and you need input from outside sources with fresh ideas.

Expertise can’t be underestimated, too. For example, let a marketing professional build your Pay-Per-Click ad and you’ll see a better return for a lower cost.

“I know I need to invest in marketing, but I’ve no idea where to start?”

With so many different marketing solutions to choose from it can feel overwhelming to know where’s the right place to start.

Here at Enhanced Marketing Group you can trust that we have the knowledge and experience to build the right campaign for your business.

We offer a full mix of marketing services and also have our own in-house print facility. Get in touch with our team by calling 0333 207 4244 or click here to send a message.

Written by Danny Johnson, Sales and Marketing Director at Enhanced Marketing Group

An exciting new chapter begins with a new home!

Weve finally moved in to our new home, the AESSEAL New York Stadium!

Enhanced Marketing Group (EMG) are proud to announce that after outgrowing our old premises, we’re now fully settled in and ready to work from our brand new Marketing HQ at the home of Rotherham United Football Club.

The modern, purpose-built state of the art offices which is based in the heart of Rotherham went through a six-figure renovation to Grade A office accommodation and, after signing a long term lease in March 2019, this fantastic new Marketing HQ provides our team with all the tools we need to continue our growth. Click this mynamedgifts.co.uk

Our Sales & Marketing Director Danny Johnson commented; “EMG have had unprecedented growth over the last 2 years and this financial year has already started strongly. We see the AESSEAL New York Stadium as the focal point of the town and the purpose built fit-out will enable our team to continue our current growth plans. The finished results surpassed all our expectations and we’re now proud to call the stadium our home. We’d like to place on record our thanks to all who were involved throughout the process and we’d love to welcome new and existing customers if they’re ever in town.”

Wed love to give you the grand tour, so get in touch today via hello@enhancedmarketinggroup.co.uk and see how we can help you and your business.

Enhanced Marketing Group and Rotherham United FC, moving forward together

Enhanced Marketing Group are proud to announce our ongoing partnership with Rotherham United FC has further strengthened to Associate Partner status. Alongside this new level, we will continue to support Rotherham United as official Design Partners throughout the Sky Bet League One 2019/20 season. The club have released an official statement, which you can read below.

Rotherham United are delighted to have penned a new agreement with Enhanced Marketing Group Ltd, who will become a club Associate Partner, as well as our official Design Partner throughout the 2019/20 Sky Bet League One campaign.

The company have existing strong links with the Millers with their marketing headquarters based at the AESSEAL New York Stadium, while the new deal will see them increase their commitment to the club as they step up from their current ‘Business Partner’ status.

Millers fans may already be familiar with the work done by EMG with the production of matchday visuals such as the line-up and substitution graphics, social media graphics, season ticket cards, season ticket brochures and big screen imagery.

In addition to their online presence with the club, the EMG branding appears around AESSEAL New York Stadium and adorns the dugout, where Paul Warne and his coaching staff have recently taken vantage from at home fixtures.

Upon agreeing the new deal, Commercial Director Steve Coakley expressed his delight to have further strengthened the partnership with EMG, who are continuing their growth both as a company and in their relationship with the football club.

“I am really pleased that we have been able to agree a new deal with EMG, who have further reiterated their commitment to us by becoming an Associate Partner,” he told www.themillers.co.uk.

“We have had a fantastic relationship with everyone involved at EMG, who’s headquarters are based here at AESSEAL New York Stadium and we enjoy day-to-day contact with.

“The infancy of EMG’s involvement with the club saw them join our portfolio of business partners but they have been incredibly supportive since they came on board and I am really pleased to have seen them grow during their time associated with us.

“On top of that, we have had some very positive feedback on the new graphics which they have supplied across the board, from our matchday social media feed imagery to the design of the matchday and season tickets which have been issued to supporters for the 2019/20 campaign.

“We have really enjoyed the journey so far with an ambitious and forward-thinking company in EMG and we hope that this relationship continues to grow as both companies do the same.”

Danny Johnson, Sales & Marketing Director of EMG added: “Everyone at EMG are delighted to announce our new and continued partnership with Rotherham United Football Club, stepping up to Associate Partner and retaining our title as the clubs official Design Partner for the 2019/20 season. As big fans of the club, we’re looking forward to a fantastic season for Paul Warne’s men as well as helping the club improve fan engagement through visual media on matchdays and beyond.”

Ian Maden, owner and Managing Director of EMG, added; “It’s such an honour to be working so closely with RUFC and in some way, it’s a bit like being a kid in a sweetshop.”

“As a boy, my brother would take me to Millmoor to watch the Millers play, however, at just 14 I moved to Surrey with my parents and so my regular weekend football trips came to halt. Being surrounded by people who supported London clubs, I kept the faith supporting the Millers from afar and I would get to see the odd game when I could.

“Even though I still live down south, it’s fantastic to now invest in my hometown and the Millers by placing our marketing studio at the AESSEAL New York Stadium and partnering with RUFC.”

Enhanced Marketing Group become a Millers’ official design partner

Rotherham United have signed a deal with Enhanced Marketing Group (EMG), who will join the club’s growing portfolio of business partners until the end of the 2018/19 season as an official design partner.

The evolving local company have worked closely alongside the Millers and the Rotherham United Community Sports Trust in recent months, leading to today’s announcement which sees them become a fully-fledged business partner for the current 2018/2019 Sky Bet Championship Campaign.

EMG worked in partnership with the Millers in pre-season, designing our new-look match day tickets, season cards and season ticket brochures whilst providing match day graphics for the big screen, lounge and directors’ boxes as well as the stadium concourses. All of which have been well-received by the club’s stakeholders.

Speaking upon confirmation of the new partnership, Commercial Director Steve Coakley said:

“We have worked alongside EMG via some design projects so far this season and the feedback that we have had from those has been very positive. I am delighted that we’re able to formalise the relationship and welcome Ian, Danny and Scott to our family of Business Partners.”

Ian Maden, CEO of EMG added:

“EMG are delighted to announce a partnership with Rotherham United Football Club as a official design partner for this season. As fans of the club, we’re keen to take our knowledge and passion of all things Rotherham United and convert this into engaging match day content for all to enjoy. You’ll see our work dotted around the ground as well as the graphics on the big screen on match days. We’re looking forward to a fantastic season for Paul Warne’s men both on and off the pitch.”

Left to right: Ian Maden (CEO), Scott Cooper (Operations Director) and Danny Johnson (Managing Director)

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