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Play Valley Indoor Play Centre

Play Valley Indoor Play Centre

Introduction

Play Valley Indoor Play Centre is located in the heart of the Dearne Valley covering the Barnsley, Doncaster and Rotherham region. A brand new, purpose-built facility, they provide dedicated indoor and outdoor play zones for babies, toddlers and children up to 12 years old. The centre also benefits from a range of additional facilities that include a café area serving hot and cold food and a choice of party rooms catering for all needs.

Campaign Brief

EMG initially partnered with Play Valley on a consultancy basis to work with the Company Directors to identify and target key growth areas within the business and increase company ROI. With an existing brand in place, EMG were tasked with updating café menus, party room flyers and booking forms, slide deck graphics for interactive screens and new external signage and vehicle graphics. All projects were created and delivered with the objective of increasing the average customer spend and promote returning trade.

Campaign Results

Social Media Management – Design and delivery of social media material across a variety of channels including Facebook, Twitter and Instagram.
Graphic Design – A full spectrum of digital and traditional assets to comply with the existing branding guidelines.
Print Services – Design, manufacture and install of vehicle graphics and external building signage. Other small format products including café menus, drinks menus, party flyers and booking forms.

57.8%

increase in website traffic

1,700%

increase in Social Media followers

2.32m

people reached on Facebook in the last 6 months

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Vistec Systems

Vistec Systems

Introduction

Founded in 1992, Vistec Systems Ltd have provided customers with effective and reliable solutions to their security problems, with a quality of installation and aftersales care that sets them apart from their competitors. Recognised as one of the leading independent security specialists, with thousands of installations around the UK and Europe, they continue to affirm themselves as the industry benchmark & preferred electronic security systems provider, using best practices and cutting-edge technology.

Campaign Brief

Vistec Systems approached EMG to build a fresh and engaging full mix marketing strategy with company objectives of promoting the brand, products and services, drive inbound lead generation and increase their internal CRM system with quality, quantified data. With a flexible product that can be sold worldwide, the campaign needed to focus on driving traffic from multiple locations and complement the Vistec sales team based up and down the UK.

Campaign Results

Social Media Management – A full mix organic and paid campaign across Facebook, Instagram and LinkedIn. Full content generation, management and engagement.
Search Engine Optimisation – A strategic organic campaign with a medium to long term goal of increasing Google ranking to promote internal sales leads.
Pay-Per-Click – A campaign targeted at high search volume keywords selling both high and low worth items.
Email Marketing – A campaign targeting existing and dormant customers encouraging them to reengage with the brand and increase purchase history.

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Rotherham United Community Sports Trust

Rotherham United Community Sports Trust

Introduction

Rotherham United Community Sports Trust (RUCST) is a community development programme that works across the borough of Rotherham in deprived areas with different communities and age groups, delivering under the four main themes of the English Football League Trust: Education, Health & Wellbeing, Inclusion and Sport Participation. Through the power of football, and working alongside Rotherham United Football Club, they deliver a wide range of high quality programmes that support both local and national priorities.

Campaign Brief

Enhanced Marketing Group (EMG) have been a preferred marketing partner for Rotherham United Community Sports Trust (RUCST) since 2018. Over that period, RUCST have engaged with EMG to deliver a variety of marketing projects with the common aim of driving community engagement and participation throughout the Rotherham borough. From men’s health projects supported by Bupa UK Foundation, through to an interactive Fan Zone trailer for use on Rotherham United Football Club match days, the scheme of work delivered so far has been diverse and vast.

Campaign Results

Social Media Management – Design and delivery of social media material across a variety of channels including Facebook, Twitter and Instagram.
Graphic Design – A full spectrum of digital and traditional assets to comply with the RUCST branding pack as well as adhering to branding guidelines from Rotherham United Football Club.
Print Services – Design, manufacture and install of the Fan Zone trailer. Including other small format products including posters, beer mats and business cards.

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KCM Waste Management

KCM Waste Management

Introduction

KCM is a family-run, South Yorkshire based waste management company that specialise in skip hire, trade waste bins and collection, aggregate and tipper hire, confidential and secure document destruction, legal disposal of WEE, household waste, tipping and recycling and scrap metal. Their multifaceted business is made up of 80 waste management professionals who aim to offer a one stop shop for all your waste disposal needs. Established over 30 years ago, serving Rotherham, Sheffield, Barnsley, Doncaster and the surrounding areas, KCM are dedicated to perfecting a unique approach to waste management.

Campaign Brief

KCM Waste Management approached Enhanced Marketing Group (EMG) following poor results with a national marketing agency. Due to the nature of their business, KCM needed a full mix marketing plan executed over a long-term period including a full revamp of their website and skip hire booking system. EMG developed and delivered a multifaceted campaign that saw a total redesign of their online and offline presence. All works carried out was targeted at improving internal company process and booking systems whilst providing a larger amount of quantifiable leads and customer data. The skip hire process was redesigned to be fully automated linking to a 3rd party payment merchant and internal CRM software.

Campaign Results

Website Design & Development – Bespoke website with an integrated skip hire booking system that talks with KCM’s internal CRM software.
Graphic Design – A full range of digital and traditional literature and assets from social media graphics to sales packs and branded merchandise.
Photography – Photo shoot, editing and delivery of professional imagery for the website, social media channels and sales literature.
Print Services – A diverse range of products across both small and large format print – From business cards and sales packs to exterior building signage, vinyl bin stickers and metal stencils.
Hosting Services – Hosting, maintenance and general upkeep of the website.
Search Engine Optimisation & Pay-Per-Click – Local campaign across both paid and organic to increase Google ranking and generate inbound sales leads and bookings.
Social Media Management – Facebook campaign both paid and organic to increase inbound sales leads and bookings.

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The Family Tent Shop

The Family Tent Shop

Introduction

The Family Tent Shop is a family run business with two shops in the South East of England. They are premier dealers of Outwell, Vango and Kampa tents, motorhome and caravan awnings alongside a whole range of camping and caravanning products from brands such as Leatherman, Elsan, Milenco, Coleman, Campingaz and Streetwize. They are a Dometic CoolCentres distributor and carry a wide selection of Coolboxes and Refrigerators as well as stocking Calor Gas and Campingaz.

Campaign Brief

As a family run business, The Family Tent Shop were reliant upon traditional methods to sell stock to customers. After a change in management, they approached EMG to help modernise their sales and lead generation process by introducing Social Media Management and a targeted Pay-Per-Click and Email Marketing campaign driving new and existing customers to their Ecommerce website.

Campaign Results

Social Media Management – A full mix organic and paid campaign across Facebook and Instagram. Full content generation, management and engagement.
Pay-Per-Click – A campaign targeted at high search volume keywords selling both high and low worth items across a seasonal period.
Email Marketing – A seasonal campaign targeting existing and dormant customers encouraging them to reengage with the brand and increase purchase history.

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Timmins Group Ltd

Timmins Group Ltd

Introduction

Timmins Group Ltd are a unique family run business based in Manchester and currently carrying out work, including fire prevention and protection, throughout the UK including Wales and Scotland. Originally formed from a small independent business, over the past 25 years their team have carried out many different projects ranging from minor building works, conservation works (restoration of listed properties and maintenance of religious and public buildings), to large scale project works carried out on long term framework agreements with numerous blue chip clients within the retail, public, private, and commercial sectors. They have added reactive and pre-planned maintenance to the services they provide to their clients.

Campaign Brief

EMG were approached by Timmins Group Ltd to increase inbound sales enquires and company brand awareness within the building sector. A family run business with a strong traditional customer base, they were looking to increase ROI by exploring new opportunities and contracts growing the company in terms of both employees and sales revenue. EMG worked closely with the Company Directors to plan, design and develop a brand-new website which would be the focal point of a Google search engine and social media campaign.

Campaign Results

Website Design & Development – A fully functional website with a clean and fresh user interface aimed at promoting engagement and inbound enquires.
Social Media Management – Design and delivery of social media material across a variety of channels including Facebook, Twitter, LinkedIn and Instagram.
Graphic Design – A full spectrum of digital and traditional assets to comply with the existing branding guidelines.
Search Engine Optimisation – A targeted national campaign aimed at the building and fire prevention sectors to increase Google ranking and inbound sales enquiries.
Hosting Services – The hosting, maintenance and general upkeep of the company website.

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