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Airport Parking & Hotels (APH)

Airport Parking & Hotels (APH)

Introduction

Since 1980, APH has provided airport parking, hotels, lounges and travel extras to UK travellers. With nearly four decades of experience and still family owned, they are the leading independent airport parking company in the UK, now operating over 10,000 spaces and parking more than 300,000 customers’ cars every year. They operate their own car parks serving Gatwick, Manchester and Birmingham airports as well as offering other airport parking options at all major airports. With 97% customer satisfaction, they have been voted as ‘Best airport parking company’ at the British Travel Awards for 9 consecutive years.

Campaign Brief

Following a successful tender process and in conjunction with sister company Enhanced Images Ltd, EMG were appointed by APH to design, manufacture and install a wide range of interior and exterior signage for their brand new £70+ million car parking facility near Gatwick Airport. Working alongside APH’s internal design and marketing team, EMG were tasked with a wide range of requirements from illuminated monolith’s to vehicle livery and digitally printed wallpaper. All signage was coordinated through the company’s large format print facility, Enhanced Images Ltd.

Campaign Results

Exterior Signage – Including building and standalone. Included groundworks, electrical works and working at heights.
Interior Signage – Directional and informational throughout the site.
Vehicle Graphics – Including single deck coaches and buses.
Wallpaper – Digitally printed with a lamination finish.

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Sheffield United Community Foundation

Sheffield United Community Foundation

Introduction

Sheffield United Community Foundation is a charity working in the areas of Sport Participation, Education, Health and Social Inclusion. Their key aim is to build links between the football club (Sheffield United Football Club) and the community (Sheffield City Region) using the appeal of football and sport in general. Sport is a highly motivational tool and can encourage, motivate and inspire individuals regardless of background to achieve their potential. The Community programmes are aimed at strengthening self-esteem, developing personal skills, promoting healthy behaviours and lifestyles, and in doing so improve academic achievement, enhance employability and increase the feeling of self-worth and wellbeing.

Campaign Brief

Enhanced Marketing Group (EMG) have been a preferred marketing partner for Sheffield United Community Foundation (SUCF) since 2018. Over that period, SUCF have engaged with EMG on a variety of different projects, with the common goal of building the reputation of the charity and associated works within the Sheffield City Region and beyond. From a brand-new website design and build, to social media literature and traditional design and print, EMG have continued to support SUCF with their marketing activities providing outreach help and support alongside internal capabilities.

Campaign Results

Website Design & Development – A fully functional website catering for a wide demographic age range with an interactive events calendar and booking system.
Social Media Management – Design and delivery of social media material across a variety of channels including Facebook, Twitter and Instagram.
Graphic Design – A full spectrum of digital and traditional assets to complement the SUCF branding pack as well as adhering to branding guidelines from Sheffield United Football Club.
Print Services – From business cards and football camp flyers to roller banners and interior wall vinyl.
Hosting Services – Website hosting, maintenance and technical support of the SUCF website.

Testimonial

”EMG completely changed my perception of a Digital Marketing Agency after previous bad experiences. From the outset, they considered the individual needs of our people and were flexible enough to adapt to the ever changing demands of our charitable organisation. Their professional yet personal approach makes it feel like they are as much a part of our business as we are.”

Chris Bailey
Head of Foundation

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KCM Waste Management

KCM Waste Management

Introduction

KCM is a family-run, South Yorkshire based waste management company that specialise in skip hire, trade waste bins and collection, aggregate and tipper hire, confidential and secure document destruction, legal disposal of WEE, household waste, tipping and recycling and scrap metal. Their multifaceted business is made up of 80 waste management professionals who aim to offer a one stop shop for all your waste disposal needs. Established over 30 years ago, serving Rotherham, Sheffield, Barnsley, Doncaster and the surrounding areas, KCM are dedicated to perfecting a unique approach to waste management.

Campaign Brief

KCM Waste Management approached Enhanced Marketing Group (EMG) following poor results with a national marketing agency. Due to the nature of their business, KCM needed a full mix marketing plan executed over a long-term period including a full revamp of their website and skip hire booking system. EMG developed and delivered a multifaceted campaign that saw a total redesign of their online and offline presence. All works carried out was targeted at improving internal company process and booking systems whilst providing a larger amount of quantifiable leads and customer data. The skip hire process was redesigned to be fully automated linking to a 3rd party payment merchant and internal CRM software.

Campaign Results

Website Design & Development – Bespoke website with an integrated skip hire booking system that talks with KCM’s internal CRM software.
Graphic Design – A full range of digital and traditional literature and assets from social media graphics to sales packs and branded merchandise.
Photography – Photo shoot, editing and delivery of professional imagery for the website, social media channels and sales literature.
Print Services – A diverse range of products across both small and large format print – From business cards and sales packs to exterior building signage, vinyl bin stickers and metal stencils.
Hosting Services – Hosting, maintenance and general upkeep of the website.
Search Engine Optimisation & Pay-Per-Click – Local campaign across both paid and organic to increase Google ranking and generate inbound sales leads and bookings.
Social Media Management – Facebook campaign both paid and organic to increase inbound sales leads and bookings.

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Play Valley Indoor Play Centre

Play Valley Indoor Play Centre

Introduction

Play Valley Indoor Play Centre is located in the heart of the Dearne Valley covering the Barnsley, Doncaster and Rotherham region. A brand new, purpose-built facility, they provide dedicated indoor and outdoor play zones for babies, toddlers and children up to 12 years old. The centre also benefits from a range of additional facilities that include a café area serving hot and cold food and a choice of party rooms catering for all needs.

Campaign Brief

EMG initially partnered with Play Valley on a consultancy basis to work with the Company Directors to identify and target key growth areas within the business and increase company ROI. With an existing brand in place, EMG were tasked with updating café menus, party room flyers and booking forms, slide deck graphics for interactive screens and new external signage and vehicle graphics. All projects were created and delivered with the objective of increasing the average customer spend and promote returning trade.

Campaign Results

Social Media Management – Design and delivery of social media material across a variety of channels including Facebook, Twitter and Instagram.
Graphic Design – A full spectrum of digital and traditional assets to comply with the existing branding guidelines.
Print Services – Design, manufacture and install of vehicle graphics and external building signage. Other small format products including café menus, drinks menus, party flyers and booking forms.

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Sheffield Eagles RLFC

Sheffield Eagles RLFC

Introduction

The Sheffield Eagles RLFC are a professional rugby league club that play in the Betfred Championship. The club play their home games at the Olympic Legacy Park (OLP) on the former site of Don Valley Stadium, their former ground. The club was formed in 1984 and formerly competed in the Super League. Their biggest achievement was winning the Challenge Cup in 1998.

Campaign Brief

After Sheffield Eagles RLFC moved into a new commercial property which incorporated the newly built club shop, EMG were tasked with designing, manufacturing and installing interior and exterior building signage. The club wanted eye catching visuals to the exterior of the building in the form of a shop front sign, as well as informational signage that would be applied to the interior glass facades and doors.

Campaign Results

Exterior Signage – Shop front sign printed on 3mm aluminium composition with full colour vinyl heat transfer.
Interior Signage – Full colour design printed on to vinyl sticker and applied to glass doors and windows.

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Hallam FM Cash for Kids

Hallam FM Cash for Kids

Introduction

Cash for Kids is Bauer Radio’s network of local charities, which operates across 22 areas around the UK. Their mission is to respond to the needs of children in their communities and aspire to enable all children to live life to the full and achieve their individual potential. Each Cash for Kids charity was established to channel the caring of the local community into the welfare of their own youngsters. Bauer Radio use the power of their radio brands to deliver initiatives for sick and underprivileged children in their communities, to benefit local children and give the most disadvantaged a better and brighter future. Every year they raise millions of pounds for local children and young people who are suffering from abuse or neglect, who are disabled and have special needs or who simply need extra care or guidance.

Campaign Brief

EMG were approached by Bauer Radio’s Sheffield radio station Hallam FM to support them with Print Services for their Hallam FM Cash for Kids Mission Christmas incentive. With graphics already provided by HQ, EMG worked alongside the Charity Manager to manufacture, print and delivery a range of goods from cheques to social media selfie frames and posters.

Campaign Results

Print Services – Manufacture, print and delivery of charity cheques, social media selfie frame and a series of A1 posters.

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Glu Recruit

Glu Recruit

Introduction

Glu Recruit are specialists in Office Support, Sales and Creative/Digital/I.T Recruitment across Yorkshire and the Midlands. With over a decade of experience in the recruitment industry and a drive to challenge the norm they help employers and job-seekers find their perfect match by delivering exceptional recruitment solutions.

Campaign Brief

As a newly established start-up business, Glu Recruit approached Enhanced Marketing Group (EMG) to design and develop a purpose-built website to attract and register job seekers within the Yorkshire and the Midlands region. In addition to this works, EMG created a branding guideline for Glu Recruit focused around regionally hand drawn figures that complimented the company’s values and mission statement. Since the build and launch of the website and subsequent brand, EMG have become a preferred partner to Glu Recruit on numerous fronts ranging from social media graphics to traditional design and print campaigns.

Campaign Results

Website Design & Development – Purpose built recruitment website with integrated job board, candidate registration platform and resource centre.
Graphic Design – Full branding guidelines campaign, social media literature and design elements for traditional print.
Print Services – A range of print materials from flyers and business cards to seasonal greeting cards and stickers.
Hosting Services – Hosting, maintenance and general upkeep of the Glu Recruit website.

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Abbotts Group

Abbotts Group

Introduction

Established in 2004, Abbotts Group work with professional sports clubs to secure sponsorship and revenue in the form of match sponsorship, kit branding, programme advertisements or through designated business clubs. Offering a full value service to their business partners, all commercial packages are not only sold but managed through the delivery and implementation phase ensuring a personal service throughout the duration of each campaign.

Campaign Brief

Abbotts Group approached Enhanced Marketing Group (EMG) after the businesses met at the Crawley Town Football Club Business Event. Keen to engage with a multifaceted marketing company, Abbotts Group challenged EMG with several pieces of initial work ranging from the updating of the company website, alongside graphic design projects for both company events and sponsorship deals. Since the companies partnered the working relationship has grown with EMG becoming a preferred supplied to both Abbotts Group and the companies that attend their designated business clubs.

Campaign Results

Website Design & Development – Working with the existing WordPress CMS, we reskinned the website to incorporate a new design, updating imagery, content and call to actions.
Graphic Design – Design of digital and traditional media and assets including events flyers and sponsorship badges for sports kits.
Print Services – A diverse range of products across small format print.
Hosting Services – Hosting, maintenance and general upkeep of the website.

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