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Rotherham United Community Sports Trust

Rotherham United Community Sports Trust

Introduction

Rotherham United Community Sports Trust (RUCST) is a community development programme that works across the borough of Rotherham in deprived areas with different communities and age groups, delivering under the four main themes of the English Football League Trust: Education, Health & Wellbeing, Inclusion and Sport Participation. Through the power of football, and working alongside Rotherham United Football Club, they deliver a wide range of high quality programmes that support both local and national priorities.

Campaign Brief

Enhanced Marketing Group (EMG) have been a preferred marketing partner for Rotherham United Community Sports Trust (RUCST) since 2018. Over that period, RUCST have engaged with EMG to deliver a variety of marketing projects with the common aim of driving community engagement and participation throughout the Rotherham borough. From men’s health projects supported by Bupa UK Foundation, through to an interactive Fan Zone trailer for use on Rotherham United Football Club match days, the scheme of work delivered so far has been diverse and vast.

Campaign Results

Social Media Management – Design and delivery of social media material across a variety of channels including Facebook, Twitter and Instagram.
Graphic Design – A full spectrum of digital and traditional assets to comply with the RUCST branding pack as well as adhering to branding guidelines from Rotherham United Football Club.
Print Services – Design, manufacture and install of the Fan Zone trailer. Including other small format products including posters, beer mats and business cards.

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KCM Waste Management

KCM Waste Management

Introduction

KCM is a family-run, South Yorkshire based waste management company that specialise in skip hire, trade waste bins and collection, aggregate and tipper hire, confidential and secure document destruction, legal disposal of WEE, household waste, tipping and recycling and scrap metal. Their multifaceted business is made up of 80 waste management professionals who aim to offer a one stop shop for all your waste disposal needs. Established over 30 years ago, serving Rotherham, Sheffield, Barnsley, Doncaster and the surrounding areas, KCM are dedicated to perfecting a unique approach to waste management.

Campaign Brief

KCM Waste Management approached Enhanced Marketing Group (EMG) following poor results with a national marketing agency. Due to the nature of their business, KCM needed a full mix marketing plan executed over a long-term period including a full revamp of their website and skip hire booking system. EMG developed and delivered a multifaceted campaign that saw a total redesign of their online and offline presence. All works carried out was targeted at improving internal company process and booking systems whilst providing a larger amount of quantifiable leads and customer data. The skip hire process was redesigned to be fully automated linking to a 3rd party payment merchant and internal CRM software.

Campaign Results

Website Design & Development – Bespoke website with an integrated skip hire booking system that talks with KCM’s internal CRM software.
Graphic Design – A full range of digital and traditional literature and assets from social media graphics to sales packs and branded merchandise.
Photography – Photo shoot, editing and delivery of professional imagery for the website, social media channels and sales literature.
Print Services – A diverse range of products across both small and large format print – From business cards and sales packs to exterior building signage, vinyl bin stickers and metal stencils.
Hosting Services – Hosting, maintenance and general upkeep of the website.
Search Engine Optimisation & Pay-Per-Click – Local campaign across both paid and organic to increase Google ranking and generate inbound sales leads and bookings.
Social Media Management – Facebook campaign both paid and organic to increase inbound sales leads and bookings.

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If you would like our talented team of experts to help with your next project than we’d love to work together – Let’s talk!

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