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Rotherham United Football Club

Rotherham United Football Club

Introduction

Rotherham United Football Club is a professional association football club based in Rotherham, South Yorkshire. They compete in the English Championship, the second tier of the English Football League system, following their promotion from League One in the 2017–18 season. Founded in 1925 as a merger between Rotherham Town (1899) and Rotherham County (1870), the club play their home games at AESSEAL New York Stadium, a 12,021 capacity all-seater stadium, having previously played since its foundation at Millmoor for 101 years.

Campaign Brief

Rotherham United Football Club approached EMG to become an official design and business partner at the beginning of the 2018/19 football season. EMG were asked to work in partnership with the club in designing the clubs new-look match day tickets, season cards and season ticket brochures whilst providing match day graphics for the big screen, lounge and directors’ boxes as well as the stadium concourses.

Campaign Results

Graphic Design – Working within the existing company branding guidelines, EMG designed a range of marketing, educational and promotional material to be used around the AESSEAL New York Stadium, traditional print communications and social media outlets for both matchdays and every day use.

Testimonial

“We have worked alongside EMG via some design projects so far this season and the feedback that we have had from those has been very positive. I am delighted that we’re able to formalise the relationship and welcome Ian, Danny and Scott to our family of Business Partners.”

Steve Coakley
Commercial Director

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Sheffield United Community Foundation

Sheffield United Community Foundation

Introduction

Sheffield United Community Foundation is a charity working in the areas of Sport Participation, Education, Health and Social Inclusion. Their key aim is to build links between the football club (Sheffield United Football Club) and the community (Sheffield City Region) using the appeal of football and sport in general. Sport is a highly motivational tool and can encourage, motivate and inspire individuals regardless of background to achieve their potential. The Community programmes are aimed at strengthening self-esteem, developing personal skills, promoting healthy behaviours and lifestyles, and in doing so improve academic achievement, enhance employability and increase the feeling of self-worth and wellbeing.

Campaign Brief

Enhanced Marketing Group (EMG) have been a preferred marketing partner for Sheffield United Community Foundation (SUCF) since 2018. Over that period, SUCF have engaged with EMG on a variety of different projects, with the common goal of building the reputation of the charity and associated works within the Sheffield City Region and beyond. From a brand-new website design and build, to social media literature and traditional design and print, EMG have continued to support SUCF with their marketing activities providing outreach help and support alongside internal capabilities.

Campaign Results

Website Design & Development – A fully functional website catering for a wide demographic age range with an interactive events calendar and booking system.
Social Media Management – Design and delivery of social media material across a variety of channels including Facebook, Twitter and Instagram.
Graphic Design – A full spectrum of digital and traditional assets to complement the SUCF branding pack as well as adhering to branding guidelines from Sheffield United Football Club.
Print Services – From business cards and football camp flyers to roller banners and interior wall vinyl.
Hosting Services – Website hosting, maintenance and technical support of the SUCF website.

Testimonial

”EMG completely changed my perception of a Digital Marketing Agency after previous bad experiences. From the outset, they considered the individual needs of our people and were flexible enough to adapt to the ever changing demands of our charitable organisation. Their professional yet personal approach makes it feel like they are as much a part of our business as we are.”

Chris Bailey
Head of Foundation

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Vistec Systems

Vistec Systems

Introduction

Founded in 1992, Vistec Systems Ltd have provided customers with effective and reliable solutions to their security problems, with a quality of installation and aftersales care that sets them apart from their competitors. Recognised as one of the leading independent security specialists, with thousands of installations around the UK and Europe, they continue to affirm themselves as the industry benchmark & preferred electronic security systems provider, using best practices and cutting-edge technology.

Campaign Brief

Vistec Systems approached EMG to build a fresh and engaging full mix marketing strategy with company objectives of promoting the brand, products and services, drive inbound lead generation and increase their internal CRM system with quality, quantified data. With a flexible product that can be sold worldwide, the campaign needed to focus on driving traffic from multiple locations and complement the Vistec sales team based up and down the UK.

Campaign Results

Social Media Management – A full mix organic and paid campaign across Facebook, Instagram and LinkedIn. Full content generation, management and engagement.
Search Engine Optimisation – A strategic organic campaign with a medium to long term goal of increasing Google ranking to promote internal sales leads.
Pay-Per-Click – A campaign targeted at high search volume keywords selling both high and low worth items.
Email Marketing – A campaign targeting existing and dormant customers encouraging them to reengage with the brand and increase purchase history.

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Rotherham United Community Sports Trust

Rotherham United Community Sports Trust

Introduction

Rotherham United Community Sports Trust (RUCST) is a community development programme that works across the borough of Rotherham in deprived areas with different communities and age groups, delivering under the four main themes of the English Football League Trust: Education, Health & Wellbeing, Inclusion and Sport Participation. Through the power of football, and working alongside Rotherham United Football Club, they deliver a wide range of high quality programmes that support both local and national priorities.

Campaign Brief

Enhanced Marketing Group (EMG) have been a preferred marketing partner for Rotherham United Community Sports Trust (RUCST) since 2018. Over that period, RUCST have engaged with EMG to deliver a variety of marketing projects with the common aim of driving community engagement and participation throughout the Rotherham borough. From men’s health projects supported by Bupa UK Foundation, through to an interactive Fan Zone trailer for use on Rotherham United Football Club match days, the scheme of work delivered so far has been diverse and vast.

Campaign Results

Social Media Management – Design and delivery of social media material across a variety of channels including Facebook, Twitter and Instagram.
Graphic Design – A full spectrum of digital and traditional assets to comply with the RUCST branding pack as well as adhering to branding guidelines from Rotherham United Football Club.
Print Services – Design, manufacture and install of the Fan Zone trailer. Including other small format products including posters, beer mats and business cards.

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KCM Waste Management

KCM Waste Management

Introduction

KCM is a family-run, South Yorkshire based waste management company that specialise in skip hire, trade waste bins and collection, aggregate and tipper hire, confidential and secure document destruction, legal disposal of WEE, household waste, tipping and recycling and scrap metal. Their multifaceted business is made up of 80 waste management professionals who aim to offer a one stop shop for all your waste disposal needs. Established over 30 years ago, serving Rotherham, Sheffield, Barnsley, Doncaster and the surrounding areas, KCM are dedicated to perfecting a unique approach to waste management.

Campaign Brief

KCM Waste Management approached Enhanced Marketing Group (EMG) following poor results with a national marketing agency. Due to the nature of their business, KCM needed a full mix marketing plan executed over a long-term period including a full revamp of their website and skip hire booking system. EMG developed and delivered a multifaceted campaign that saw a total redesign of their online and offline presence. All works carried out was targeted at improving internal company process and booking systems whilst providing a larger amount of quantifiable leads and customer data. The skip hire process was redesigned to be fully automated linking to a 3rd party payment merchant and internal CRM software.

Campaign Results

Website Design & Development – Bespoke website with an integrated skip hire booking system that talks with KCM’s internal CRM software.
Graphic Design – A full range of digital and traditional literature and assets from social media graphics to sales packs and branded merchandise.
Photography – Photo shoot, editing and delivery of professional imagery for the website, social media channels and sales literature.
Print Services – A diverse range of products across both small and large format print – From business cards and sales packs to exterior building signage, vinyl bin stickers and metal stencils.
Hosting Services – Hosting, maintenance and general upkeep of the website.
Search Engine Optimisation & Pay-Per-Click – Local campaign across both paid and organic to increase Google ranking and generate inbound sales leads and bookings.
Social Media Management – Facebook campaign both paid and organic to increase inbound sales leads and bookings.

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Play Valley Indoor Play Centre

Play Valley Indoor Play Centre

Introduction

Play Valley Indoor Play Centre is located in the heart of the Dearne Valley covering the Barnsley, Doncaster and Rotherham region. A brand new, purpose-built facility, they provide dedicated indoor and outdoor play zones for babies, toddlers and children up to 12 years old. The centre also benefits from a range of additional facilities that include a café area serving hot and cold food and a choice of party rooms catering for all needs.

Campaign Brief

EMG initially partnered with Play Valley on a consultancy basis to work with the Company Directors to identify and target key growth areas within the business and increase company ROI. With an existing brand in place, EMG were tasked with updating café menus, party room flyers and booking forms, slide deck graphics for interactive screens and new external signage and vehicle graphics. All projects were created and delivered with the objective of increasing the average customer spend and promote returning trade.

Campaign Results

Social Media Management – Design and delivery of social media material across a variety of channels including Facebook, Twitter and Instagram.
Graphic Design – A full spectrum of digital and traditional assets to comply with the existing branding guidelines.
Print Services – Design, manufacture and install of vehicle graphics and external building signage. Other small format products including café menus, drinks menus, party flyers and booking forms.

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Timmins Group Ltd

Timmins Group Ltd

Introduction

Timmins Group Ltd are a unique family run business based in Manchester and currently carrying out work, including fire prevention and protection, throughout the UK including Wales and Scotland. Originally formed from a small independent business, over the past 25 years their team have carried out many different projects ranging from minor building works, conservation works (restoration of listed properties and maintenance of religious and public buildings), to large scale project works carried out on long term framework agreements with numerous blue chip clients within the retail, public, private, and commercial sectors. They have added reactive and pre-planned maintenance to the services they provide to their clients.

Campaign Brief

EMG were approached by Timmins Group Ltd to increase inbound sales enquires and company brand awareness within the building sector. A family run business with a strong traditional customer base, they were looking to increase ROI by exploring new opportunities and contracts growing the company in terms of both employees and sales revenue. EMG worked closely with the Company Directors to plan, design and develop a brand-new website which would be the focal point of a Google search engine and social media campaign.

Campaign Results

Website Design & Development – A fully functional website with a clean and fresh user interface aimed at promoting engagement and inbound enquires.
Social Media Management – Design and delivery of social media material across a variety of channels including Facebook, Twitter, LinkedIn and Instagram.
Graphic Design – A full spectrum of digital and traditional assets to comply with the existing branding guidelines.
Search Engine Optimisation – A targeted national campaign aimed at the building and fire prevention sectors to increase Google ranking and inbound sales enquiries.
Hosting Services – The hosting, maintenance and general upkeep of the company website.

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Glu Recruit

Glu Recruit

Introduction

Glu Recruit are specialists in Office Support, Sales and Creative/Digital/I.T Recruitment across Yorkshire and the Midlands. With over a decade of experience in the recruitment industry and a drive to challenge the norm they help employers and job-seekers find their perfect match by delivering exceptional recruitment solutions.

Campaign Brief

As a newly established start-up business, Glu Recruit approached Enhanced Marketing Group (EMG) to design and develop a purpose-built website to attract and register job seekers within the Yorkshire and the Midlands region. In addition to this works, EMG created a branding guideline for Glu Recruit focused around regionally hand drawn figures that complimented the company’s values and mission statement. Since the build and launch of the website and subsequent brand, EMG have become a preferred partner to Glu Recruit on numerous fronts ranging from social media graphics to traditional design and print campaigns.

Campaign Results

Website Design & Development – Purpose built recruitment website with integrated job board, candidate registration platform and resource centre.
Graphic Design – Full branding guidelines campaign, social media literature and design elements for traditional print.
Print Services – A range of print materials from flyers and business cards to seasonal greeting cards and stickers.
Hosting Services – Hosting, maintenance and general upkeep of the Glu Recruit website.

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Abbotts Group

Abbotts Group

Introduction

Established in 2004, Abbotts Group work with professional sports clubs to secure sponsorship and revenue in the form of match sponsorship, kit branding, programme advertisements or through designated business clubs. Offering a full value service to their business partners, all commercial packages are not only sold but managed through the delivery and implementation phase ensuring a personal service throughout the duration of each campaign.

Campaign Brief

Abbotts Group approached Enhanced Marketing Group (EMG) after the businesses met at the Crawley Town Football Club Business Event. Keen to engage with a multifaceted marketing company, Abbotts Group challenged EMG with several pieces of initial work ranging from the updating of the company website, alongside graphic design projects for both company events and sponsorship deals. Since the companies partnered the working relationship has grown with EMG becoming a preferred supplied to both Abbotts Group and the companies that attend their designated business clubs.

Campaign Results

Website Design & Development – Working with the existing WordPress CMS, we reskinned the website to incorporate a new design, updating imagery, content and call to actions.
Graphic Design – Design of digital and traditional media and assets including events flyers and sponsorship badges for sports kits.
Print Services – A diverse range of products across small format print.
Hosting Services – Hosting, maintenance and general upkeep of the website.

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