Vistec Systems
Introduction
Founded in 1992, Vistec Systems Ltd have provided customers with effective and reliable solutions to their security problems, with a quality of installation and aftersales care that sets them apart from their competitors. Recognised as one of the leading independent security specialists, with thousands of installations around the UK and Europe, they continue to affirm themselves as the industry benchmark & preferred electronic security systems provider, using best practices and cutting-edge technology.
Campaign Brief
Vistec Systems approached EMG to build a fresh and engaging full mix marketing strategy with company objectives of promoting the brand, products and services, drive inbound lead generation and increase their internal CRM system with quality, quantified data. With a flexible product that can be sold worldwide, the campaign needed to focus on driving traffic from multiple locations and complement the Vistec sales team based up and down the UK.
Campaign Results
Social Media Management – A full mix organic and paid campaign across Facebook, Instagram and LinkedIn. Full content generation, management and engagement.
Search Engine Optimisation – A strategic organic campaign with a medium to long term goal of increasing Google ranking to promote internal sales leads.
Pay-Per-Click – A campaign targeted at high search volume keywords selling both high and low worth items.
Email Marketing – A campaign targeting existing and dormant customers encouraging them to reengage with the brand and increase purchase history.
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