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The Family Tent Shop

Introduction

The Family Tent Shop is a family run business with two shops in the South East of England. They are premier dealers of Outwell, Vango and Kampa tents, motorhome and caravan awnings alongside a whole range of camping and caravanning products from brands such as Leatherman, Elsan, Milenco, Coleman, Campingaz and Streetwize. They are a Dometic CoolCentres distributor and carry a wide selection of Coolboxes and Refrigerators as well as stocking Calor Gas and Campingaz.

Campaign Brief

As a family run business, The Family Tent Shop were reliant upon traditional methods to sell stock to customers. After a change in management, they approached EMG to help modernise their sales and lead generation process by introducing Social Media Management and a targeted Pay-Per-Click and Email Marketing campaign driving new and existing customers to their Ecommerce website.

Campaign Results

Social Media Management – A full mix organic and paid campaign across Facebook and Instagram. Full content generation, management and engagement.
Pay-Per-Click – A campaign targeted at high search volume keywords selling both high and low worth items across a seasonal period.
Email Marketing – A seasonal campaign targeting existing and dormant customers encouraging them to reengage with the brand and increase purchase history.

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