Rotherham United Football Club


Rotherham United Football Club is a professional association football club based in Rotherham, South Yorkshire. They compete in the English Championship, the second tier of the English Football League system, following their promotion from League One in the 2017–18 season. Founded in 1925 as a merger between Rotherham Town (1899) and Rotherham County (1870), the club play their home games at AESSEAL New York Stadium, a 12,021 capacity all-seater stadium, having previously played since its foundation at Millmoor for 101 years.

Campaign Brief

Rotherham United Football Club approached EMG to become an official design and business partner at the beginning of the 2018/19 football season. EMG were asked to work in partnership with the club in designing the clubs new-look match day tickets, season cards and season ticket brochures whilst providing match day graphics for the big screen, lounge and directors’ boxes as well as the stadium concourses.

Campaign Results

Graphic Design – Working within the existing company branding guidelines, EMG designed a range of marketing, educational and promotional material to be used around the AESSEAL New York Stadium, traditional print communications and social media outlets for both matchdays and every day use.


“We have worked alongside EMG via some design projects so far this season and the feedback that we have had from those has been very positive. I am delighted that we’re able to formalise the relationship and welcome Ian, Danny and Scott to our family of Business Partners.”

Steve Coakley
Commercial Director

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