Play Valley Indoor Play Centre


Play Valley Indoor Play Centre is located in the heart of the Dearne Valley covering the Barnsley, Doncaster and Rotherham region. A brand new, purpose-built facility, they provide dedicated indoor and outdoor play zones for babies, toddlers and children up to 12 years old. The centre also benefits from a range of additional facilities that include a café area serving hot and cold food and a choice of party rooms catering for all needs.

Campaign Brief

EMG initially partnered with Play Valley on a consultancy basis to work with the Company Directors to identify and target key growth areas within the business and increase company ROI. With an existing brand in place, EMG were tasked with updating café menus, party room flyers and booking forms, slide deck graphics for interactive screens and new external signage and vehicle graphics. All projects were created and delivered with the objective of increasing the average customer spend and promote returning trade.

Campaign Results

Social Media Management – Design and delivery of social media material across a variety of channels including Facebook, Twitter and Instagram.
Graphic Design – A full spectrum of digital and traditional assets to comply with the existing branding guidelines.
Print Services – Design, manufacture and install of vehicle graphics and external building signage. Other small format products including café menus, drinks menus, party flyers and booking forms.


increase in website traffic


increase in Social Media followers


people reached on Facebook in the last 6 months

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