Monthly Archives

January 2020

7 Signs That It’s Time For a New Website

Web design visual

As a web design agency we’ve seen some amazing websites in our time, as well as some really terrible ones! 

There’s no fixed expiry date for a website, some classic designs really do stand the test of time, however there are a number of indicators that tell you when it’s time for a change.

If you’re debating whether to invest in a new website then take a look below at seven signs that might help make you make your decision:

1) Your Website Doesn’t Reflect Your Business

It’s amazing how quickly your business adapts and changes over time. It might be a change to the products and services you offer or an overhaul of your company branding. 

It’s essential that your website reflects your business in its current state. Not just accurately describing what you do and practical information such as opening times, but also reflecting your company branding.

Imagine you visit a potential client and present yourself as a modern, forward-thinking organisation. They then visit your website and are presented with an old-fashioned website with broken links?

2) Your Website Isn’t Responsive

Whatever device a visitor uses to view your website, they should have the same experience. If they don’t and your page doesn’t resize properly for example, then your website isn’t responsive.

More than 50% of all web traffic now comes from mobile, so it’s so important that your website can respond to any browser on any device.

3) You Have a High Bounce Rate

If you’re looking at Google Analytics and seeing your website has a really high bounce rate then it could be a sign your website is not meeting the needs of your visitors.

There can be many reasons a website has a high bounce rate such as pages that take a long time to load, low quality content or the fact your website isn’t responsive.

It might be a simple fix, such as updating or im

proving your content, but it could also be a sign that your website simply isn’t up to the job.

4) You’re Not Ranking Well

When you take a look at the phrases you want your website to rank for, how do you perform? If you’re not ranking for any of your keywords, then your website needs work.

Take a closer look at your competitors that rank better, what are they doing to improve their rankings?

Working with a web design agency can really help you understand how to climb to that all important first page in Google.

5) It’s Difficult to Navigate

Visitors to your website will decide literally in seconds whether they’re going to commit their time to navigating your site.

If it’s tricky to find the information they need or if pages don’t include the information they expect, then they’ll be off your page and on to your competitor’s site quicker than you imagine.

A great user experience is paramount when developing a new website, to ensure everything is logical, functional and delivers what the visitor expects.

6) You’re Not Showcasing Your Products or Services Effectively

This is probably the thing we see most often. Websites that really don’t show a client’s products or services in the best possible way.

It might be through really poor quality photography, limited written content or poor website functionality.

If you invest serious time in developing and delivering your product or service, then you should do the same when it comes to marketing it.

7) You’ve Stopped Sending Your Link to Clients

One of the clearest signs that you’re ready for a new website though, is that you’ve stopped sharing your URL with clients.

When we’re commissioned to build a new website, we’re amazed at how many are embarrassed to share the link to their old site! Don’t worry though, we love to look at your existing and see all the ways it can be improved.

Here at Enhanced Marketing Group we can create a website that will represent your business in the best possible way. It’ll deliver on speed, functionality and showcase your products and services effectively. 

Call us on 0333 207 4244 for a quick chat or send us a message and we’ll be in touch.

Marketing…the necessary evil!

Marketing Functions

Marketing. You know you need to do it and you have every intention of getting around to it at some point. However when you’re running your own business, finding time to give it the focus it deserves is really hard.

You might even have had your fingers burnt in the past by investing in a marketing function only for it to fail. However when done right you’ll be amazed at what marketing can do for your business.

As experienced marketers we come across a number of barriers, and if you work in marketing yourself, they might sound familiar:

“Marketing is too expensive”

We often hear people say that marketing is too expensive, but really marketing is only as expensive as you choose to make it. 

Yes of course you can spend hundreds of thousands of pounds on a campaign, but you don’t have to, as campaigns can be tailored to your budget.

It’s a case of discussing with your marketing agency exactly what you hope to achieve with your campaign and build a package accordingly.

You have to be realistic of course, as the more you spend, of course the better return. But don’t let a fear of costs hold you back as it might actually be more affordable than you think.

“Isn’t marketing just a website and business cards?”

Well yes that’s part of marketing, but there are so many more things that you could choose to invest in depending on your business function.

For example you might choose to invest in:

  • SEO to help improve your Google ranking
  • Social Media to build your presence and grow your business on Facebook or Instagram
  • Graphic Design to help develop the visual look of your brand
  • Email Marketing to deliver a focussed campaign to key contacts
  • Pay-Per-Click Ads to get that top Google ranking quickly
  • Videography to showcase what you can do in an exciting visual way
  • Website Development to update your existing site, or to add functionality such as e-commerce

“I don’t have time to focus on marketing”

Marketing your business takes time, not just to set up campaigns but also to monitor and tweak them accordingly. 

Even just committing to a blog on your website means time writing and researching topics, which is time consuming, but can significantly improve your ranking within Google.

Using a marketing agency or bringing resource in-house can really accelerate your marketing efforts without too much impact on your workload.

“How can I measure the return on my investment”

One barrier to investment in marketing is that the return on investment isn’t often instantaneous. However there are so many different ways you can look at whether your investment has been worth the return.

Setting goals is so important and here at Enhanced Marketing Group we always agree to a set of goals upfront. This creates parameters that allow you to judge the performance of a campaign.

“Can’t I just do my own marketing?”

Of course you can, chances are if you’re running your own successful business that’s exactly what you’ve been doing.

However as your business grows it becomes impossible to keep doing everything yourself, and you need input from outside sources with fresh ideas.

Expertise can’t be underestimated, too. For example, let a marketing professional build your Pay-Per-Click ad and you’ll see a better return for a lower cost.

“I know I need to invest in marketing, but I’ve no idea where to start?”

With so many different marketing solutions to choose from it can feel overwhelming to know where’s the right place to start.

Here at Enhanced Marketing Group you can trust that we have the knowledge and experience to build the right campaign for your business.

We offer a full mix of marketing services and also have our own in-house print facility. Get in touch with our team by calling 0333 207 4244 or click here to send a message.

Written by Danny Johnson, Sales and Marketing Director at Enhanced Marketing Group

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